Evangelism, Advertising and the Past

In the last year two members of our congregations who were over 100 years old have died. Eric Dawson from St Finnbarr’s died in September last year at the age of 100 and Barbara Rae in the St Andrew’s congregation died only a couple of weeks ago at the age of almost 104. Both were stalwart members of their congregations and contributed so much to both them and the communities in which they lived, they affected the lives of all those that met them.

At Barbara’s funeral, I was reflecting on how much has change she saw born as she was in the immediate aftermath of the Great War. When she was 19, Britain was was once again plunged into war and Barbara lived and served through the second world war, and all its after-effects – a life changing and life affirming experience for so many of that generation. Barbara’s war included the blitz of Liverpool were she worked but she was at the time still living with her parents in Birkenhead. A bomb badly damaged their family home in May 1941 and they had to move out, but they all survived. In one of life’s coincidences, in the 50s, Barbara and husband Willis moved to the same road, some 10 doors along.

Every week in the Church Times, there’s a short piece printed from the archives and I found the piece from 20th June 1924 fascinating. It concerns an international advertising convention held in London in July. As a sign of how much times have changed since Eric and Barbara were children, it’s interesting to note that a programme of religious services and meetings had been arranged to satisfy the spiritual needs of delegates to the convention:

On Sunday morning, July 13, it is proposed that the delegates shall choose between Westminster Abbey, where two thousand seats are to be reserved for them, and the Bishop of Durham will preach, and sitting under Fr. Knox in Westminster Cathedral. In the afternoon there is to be ‘a great inspirational meeting’, and in the evening a special service in St. Paul’s Cathedral, and others for Nonconformists. Such recognition of religion is, of course, to be welcomed, but we confess to feeling a little uneasy about the two days’ discussion on Church advertising. ‘The personal touch in Church advertising’, to mention the topic of one of the speakers, sounds suspiciously like a form of vulgarity which we devoutly hope will remain for ever in its native land across the Atlantic.

Church Times Archive 20th June 1924

There are those in the church who believe that the best route to evangelism is through advertising, but the idea somehow sits rather uneasy with me. In my view, the best way to attract people to our faith is by example. If in acting out our Christian faith, we set an example that causes people with whom we have interactions to think – whatever it is that motivates them is something that I could do with a little of.

Leo Tolstoy wrote that:

he became a Christian because he saw that the men and women round about him who believed in the faith, received from it a power that enabled them to face life and death with peace and joy

On the other hand, Friedrich Nietzsche, the nineteenth century philosopher, wrote about Christians and Christianity. He praised Christianity as a religion but he never became a Christian. When asked why not, he said:

For a group of people who claim to believe in Resurrection, none of them looks redeemed”. Oh dear!! 

In contrast Eric and Barbara clearly thought that a sign of Resurrection Joy is looking and acting redeemed and by so doing, bringing a sense of hope to others that’s tangible and irresistible. They were, to put it simply an inspiration to us all and an example for the rest of us to follow. May they both rest in peace.

Blessings
James

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